WHEN THE CONTAINER DOES NOT MATCH THE CONTENT

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I teach and lecture on branding, both corporate and personal. In fact,  I have been doing so for some year now and absolutely enjoy it.  Now, one of the things we emphasise in branding is PACKAGING. Whether for a corporate brand or personal brand,  I always make it a point of duty to stress the need for the product to be well packaged. Yes, agreed you have a fantastic product on your hands, you must ensure that it is packaged in a way that will attract people. Same with your personal brand,  you must package and project yourself in a way that will make people take interest in you.  In other words, THE CONTAINER MUST MATCH THE CONTENT. This is imperative because a shoddy container will trap a good content such that no one wants to go near it. Now, that’s in branding!
Looking at Isaiah 53 from verses 1 to 5, I am seeing something different. The first few verses say “Who believes what we’ve heard and seen? Who would have thought God ’s saving power would look like this? The servant grew up before God—a scrawny seedling, a scrubby plant in a parched field. There was nothing attractive about him, nothing to cause us to take a
second look. He was looked down on and passed over, a man who suffered, who knew pain firsthand. One look at him and people turned away. We looked down on him, thought he was scum.”

I am looking at this verses and wondering why a saviour had to look this weak, ugly and uncomely. Hmmm, from the few action movies I have watched, the ‘saviour’ or actor  is usually someone with rippled muscles, a  broad chest and intimidating stature. But not Christ. In fact the Bible says He was “a scrawny seedling, a scrubby plant in a parched field.” There was nothing attractive about him.” And because He wasn’t attractive, people treated Him badly. They rejected and despised Him. He wasn’t their favourite person,  not at all. Why? Because His beautiful and powerful  CONTENT(His ability to save, deliver, heal,  restore etc) was trapped in an in ugly CONTAINER ( His scrawny and ugly look). Whao! Why would God package beauty inside ugliness? How does He expect people to identify and locate Him?

What struck me however and which I want to encourage you with is that Christ’s scrawny and ugly looking container couldn’t deplete the potency of His Content. Yes, there was no comeliness or beauty in Him, yet it didn’t stop His ability to save and deliver from sin. Agreed, He didn’t have the type of swag that they were expecting of a saviour,  yet His name and blood still works wonders today.  In order words, His content is still as sure as ever. An ugly container couldn’t trap His Content within! Glory.

It’s on my heart to tell someone that the fact that people are despising you because of how your ‘container’ looks shouldn’t discourage you from releasing your content. Your content which is the anointing,  the unction, the talents, the abilities and gifts God poured into you is still as potent as ever, regardless of how uncomely your container looks today.

Some people may not accept you and your message because the designer suit is not in place yet. They may be looking down at you because you don’t have all the paraphernalia of success. It’s ok. If they are rejecting you, don’t reject yourself by keeping your content, gifts, talents locked inside of you. There are people who need you.  Just as Christ released His content even in the midst of rejection, so also you must persevere and preach anyhow, sing anyhow, write the book, just do whatever God will have you do. Because tell you what? The designer suit is coming! The car is coming! The polished  look will come for as long as you don’t allow the rejection of men to stop and hinder you. So, go and prosper.

God bless you!

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